MDen Sees Khaki Sales Spike After Jim Harbaugh Was Hired
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MDen Sees Khaki Sales Spike After Jim Harbaugh Was Hired

Jim Harbaugh

After Jim Harbaugh was hired, the maize and blue faithful were ecstatic to say the least. So ecstatic in fact, that they decided to start copying his well-documented style and started to buy up a ton of khaki pants.

From the New York Times:

Scott Hirth, an owner of M-Den, the university’s official merchandise retailer, said it saw increased sales of all khakis in its Ann Arbor stores this week (it sells both pleated and flat-front versions, as well as Dockers with a block M stitched into the back pocket for $70). “Let’s just say we sold way more khakis than your normal Monday,” Mr. Hirth said just before leaving to deliver boxes of khakis to its concession stand at Crisler Arena, where the basketball game was soon to begin.

Also busy was Brian Hilger, manager of M-Den’s Victors Collection boutique on State Street, near campus. “I saw all ages coming in wanting to buy Harbaugh’s look,” he said, pointing out the mannequin in the store window that had been dressed Harbaugh-like in a Michigan crew-neck sweatshirt, baseball cap and khakis (flat front).

Never change, Michigan fans.

adidas is even trying to capitalize on the phenomenon.

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