Roadside Billboard In Indiana Features Kentucky Tweets

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This has to be the first of its kind. A billboard on I-65 on the way to Indianapolis (Final Four destination) features tweets from the Wildcats’ Karl Towns and Kentucky’s official twitter account. Take a look:

https://twitter.com/KentuckyMBB/status/583752276726128640/

Certainly a good idea. Wonder which teams will adopt the roadside billboard featuring player/team tweets next.