Looks like LeBron James wanted to show support of his sponsor, drinking Powerade on the bench but without the label since Gatorade sponsors the NBA. To take it one step further, the Gatorade bottles at LeBron’s presser were removed prior to him taking questions.
Two Gatorade bottles removed from press conference table before LeBron James speaks
— Ben Golliver (@BenGolliver) June 9, 2014