n 2012, a tender to design the medals was held among advertising agencies, jewelry manufacturers, and leading designers. The winner was the Leo Burnett advertising agency. The agency’s team of the young Russian designers: Sergey Tsarkov, Alexandra Fedorina, Pavel Nasedkin and Sergey Efremov, were responsible for creating the medals’ design for the Sochi 2014 Organizing Committee.
The Sochi 2014 medals are being manufactured by jewelry experts at Adamas, a Sochi 2014 Supplier and Russia’s leading jeweler. Each medal takes up to 18 hours to be created and the latest design and technology processes have been used in the manufacturing process.
The Olympic Winter Games in Sochi will set a new record in terms of the number of sports events on show, so a record number of about 1,300 medals will be manufactured.
The Sochi 2014 Olympic Winter Games will feature 12 new medal events including men’s and women’s snowboard and ski slopestyle, the ski halfpipe, snowboard parallel special slalom, womens’ ski jumping, the figure skating team event, the luge relay and the biathlon mixed relay.
