After a season at Notre Dame, Sydney Sims will take over as Michigan’s Director of Strategic Communication and Branding.
Sims Joins Football Recruiting as Director of Strategic Communications and Branding
— Michigan Football (@UMichFootball) May 24, 2021
Sims will take control of the Twitter account and other social media platforms, it is believed.
The Wolverines are certainly bumping up the recruiting department in a big way this offseason.