Seahawks’ Marshawn Lynch to get endorsement deal with Skittles

The free publicity that Marshawn Lynch provided for Skittles is over. ESPN’s Darren Rovell reports that the Seahawks running back and the candy company have reached a formal endorsement deal.

In the past, Lynch has shown his love for the candy by munching on Skittles on the sideline, wearing Skittles themed cleats, and providing his teammates with a celebration tool for using Skittles when he scores a touchdown.

According to the report, Skittles will give $10,000 to Lynch’s Fam First Foundation every time he scores a touchdown during the Super Bowl, and auction off a Skittles covered football helmet and football and a Skittles covered megaphone, to honor Seattle’s 12th man.

Skittles will also sell a ‘Seattle Mix’ during Super Bowl week, which only has blue and green candies. This is sure to be a big seller.

[ESPN]