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Beef ‘O’ Brady’s Bowl Now Known As Bitcoin St. Petersburg Bowl

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The St. Petersburg Bowl became the Beef ‘O’ Brady’s Bowl in 2010 after originally picking up the Beef ‘O’ Brady’s sponsorship in 2009. After a five-year partnership, the St. Petersburg Bowl has changed sponsors and is now going to be sponsored by Bitcoin. A bowl game that is literally sponsored by money seems pretty fitting for the NCAA.

[@McMurphyESPN]

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