New Arizona Wildcats football season hype video stars Rich Rod as Sheriff

This new video from the University of Arizona shows the coaching staff in “Old Tucson” and shows each staff member dressed as if they are in the old west.  Head coach Rich Rodriguez is dressed as the Sheriff of the town and the video introduces the staff.  The video introduces the new theme for the team called “Hard Edge” to go with their “Bear Down” mantra.  I’m not really sure the point of this video other than to get fans ready for the fall and introduce them to the staff, but I’m sure that they had fun making it.

[YouTube]