Now maybe if I understood Russian or there were some subtitles, this Gillette commercial starring Alex Ovechkin would seem less strange, but I highly doubt it.
Ovechkin got a new deal with Gillette in late 2012 that runs until 2014 and is virtually the same as his old one. The only update is that he can now have facial hair. Previously, he had to be clean shaven at all times until the playoffs, but now he can grow a mustache/facial hair during November in honor of Movember, to raise awareness for Prostate Cancer.
I’m assuming there will be more commercials starring Ovechkin coming soon, but hopefully they aren’t all this absurd.